In 2017, the company had one of its biggest days.In this episode, you'll hear the remarkable story of how Simple Modern, a company known for its stylish water bottles and lifestyle products, forged a multi-year partnership with Target, resulting in millions of dollars in product sales on Target shelves. Mike Beckham, CEO and co-founder of Simple Modern, sits down with Kelley, one of the architects of the Target partnership, to discuss the intricacies of mass retail, salesmanship, and the importance of being incremental to the retailer's goals.Discover the behind-the-scenes planning and relationship management that goes into building successful partnerships with major retailers. Learn how anticipation, timely communication, and internal sales within the company are essential to delivering results in the world of mass retail. Join us for a conversation on the fascinating world of retail strategy, market fit, and the art of being a forward-thinking partner that truly makes a difference.THIS EPISODE'S SPONSOR:Launch, grow, and optimize with Bluebird: https://www.thebluebirdgrp.com/Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsmVisit Mike's Website: https://www.mikebeckhamblog.comFollow Mike on X: https://twitter.com/mikebeckhamsmFollow Mike on LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/Checkout Simple Modern: https://www.simplemodern.com

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