Chris Hoyle, CMO at Simple Modern, explores the challenges and growth of the brand. Mike and Chris discuss the importance of aligning the organization with a shared purpose and reminisce about the company's early days. They highlight the role of style in connecting with customers, emphasizing the magic of double vacuum insulation. The narrative unfolds the company's journey on Amazon, positioning Simple Modern as a value brand. The conversation touches on managing a creative team, qualitative and quantitative inputs, and the significance of constant experimentation in staying ahead in the dynamic market.THIS EPISODE'S SPONSOR:Solving the tension between optimization and design, we help brands make the most of their eCommerce: https://www.vaangroup.com/Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsmVisit Mike's Website: https://www.mikebeckhamblog.comFollow Mike on X: https://twitter.com/mikebeckhamsmFollow Mike on LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/Checkout Simple Modern: https://www.simplemodern.com

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