If your website is just a pretty homepage with a listings feed, you’re probably losing leads without even knowing it.In this episode, we’re sharing four of the biggest mistakes we see on real estate websites, and exactly how to fix them. Whether you're an agent, PM or BDM, your website should be doing more than sitting pretty. It should be converting visitors into clients.We talk through what makes a good website actually work, how to add real value (not just noise), and what small changes you can make right now to start seeing better results.We Talked AboutWhy just having listings isn't enough to win new businessThe first thing your website needs to do when someone lands on itWhat "above the fold" means and why it mattersThe big CTA mistake most agents are makingWhy your appraisal form is probably not workingHow to use automation, booking links and lead magnets to convert moreThe importance of social proof and how to collect itWhat stats to track and why your pretty site isn’t the same as a performing oneChapters[00:00] If your website is just a pretty homepage, this is for you[03:00] Why it needs to be about your ideal client, not just your team[05:00] What your site says above the fold is everything[07:00] Don't make them dig for your contact info[09:00] How to capture warm leads who aren't ready yet[11:00] Booking calls vs. asking for appraisals[13:00] Chatbots, lead magnets and easy automation wins[16:00] Testimonials that feel real (and tools that help)[18:00] Social proof that isn’t cringe[20:00] Tracking what matters and why most people don't[24:00] Pretty isn’t enough. Performance mattersFree DownloadThe Ultimate Personal Branding Blueprint A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business. 👉 Download the guide The Brand LabMarketing made easier for real estate pros Brand Lab is your shortcut to better content, stronger branding and more leads. 👉 Join now With your hosts:Jessica Whatman, founder of AgentSyncHermione Gardiner, founder of Sidekick

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