Fix Your Content Strategy: 4 Reasons Your Socials Aren’t Converting (And How to Turn It Around)

08/09/2025 27 min
Fix Your Content Strategy: 4 Reasons Your Socials Aren’t Converting (And How to Turn It Around)

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Episode Synopsis

Posting more but still not getting leads? This one’s for you.In this episode, we’re breaking down four big reasons your content might not be converting and how to fix them without overthinking it. From the wrong messaging to missing calls to action, we walk through how to shift your strategy, sharpen your brand, and start turning followers into clients.You don’t need to post more. You need to post better. And we’ll show you how.We Talked AboutWhy just listed and just sold posts aren’t enoughThe three content pillars every real estate brand needsWhat to do if you’re speaking to the wrong audienceHow to choose the right platform based on your ideal clientThe metrics you should actually be trackingWhy missing calls to action are costing you leadsEasy tools to grow your database and convert more from contentChapters[00:00] Likes Don’t Pay the Bills[03:00] Mistake #1: Too Much Just Listed, Not Enough Personality[06:00] The Content Pillars You Actually Need[08:00] Mistake #2: Speaking to the Wrong Audience[10:00] Are You on the Right Platform (Or Just Comfortable)?[13:00] Mistake #3: Not Measuring What Matters[15:00] Metrics to Track and Why They Matter[16:00] Mistake #4: No Clear Call to Action[19:00] How to Invite People to Work With You (Without Sounding Salesy)[21:00] Tools Like ManyChat That Make It Easy[25:00] Don’t Copy, Create Your Own Style[26:00] Final Tips: Audit, Track, and Take ActionFree DownloadThe Ultimate Personal Branding Blueprint A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business. 👉 Download the guide The Brand LabMarketing made easier for real estate pros Brand Lab is your shortcut to better content, stronger branding and more leads. 👉 Join now With your hosts:Jessica Whatman, founder of AgentSyncHermione Gardiner, founder of Sidekick

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