In this episode, we dive deep into the one shift that can transform your business growth—Marketing. We reflect on what worked (and what didn’t) in 2024, and break down how business owners can move away from sporadic, last-minute marketing to a consistent, results-driven strategy. From the power of personal branding to the impact of paid ads, we discuss how to create a marketing plan that generates leads, builds brand awareness, and fuels long-term business growth.We asked:Why do so many business owners treat marketing as an afterthought?How can you create a marketing plan that consistently brings in leads?What role do social media, email lists, and lead magnets play in scaling a business?Should every business owner focus on personal branding?How can paid ads supercharge your marketing strategy?What marketing strategies should you drop in 2024?Chapters:[00:00] Welcome Back: Coffee Chats & Business Juggling[07:00] The One Thing Most Business Owners Get Wrong About Marketing[14:00] Lead Magnets, Email Lists & Why You Need Them NOW[22:00] Personal Branding vs. Business Branding: What Actually Works?[30:00] Ads & Funnels: How to Get More Leads on Autopilot[38:00] What We’re Doubling Down on (And Dropping) in 2024[45:00] Wild Card: What’s the Best Business Decision We’ve Ever Made?If you enjoyed this episode, please like, subscribe, and share with a fellow business owner or entrepreneur who needs to hear this! We can’t wait to bring you more insights next week.Connect with us:The Podcast: https://linktr.ee/scalewithusAgentSync: https://agentsync.com.au/SideKick: https://sidekick.net.au/AgeMate: https://agemate.comFree DownloadThe Ultimate Personal Branding Blueprint A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business. 👉 Download the guide The Brand LabMarketing made easier for real estate pros Brand Lab is your shortcut to better content, stronger branding and more leads. 👉 Join now With your hosts:Jessica Whatman, founder of AgentSyncHermione Gardiner, founder of Sidekick

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