This is his unfiltered story of how founder martyrdom, ego-driven decisions, and the relentless pursuit of “productivity” can kill everything you’re trying to build. 🧠 Critical Founder Insights ▪️ How to identify what work actually moves the needle ▪️ The difference between being bold versus being rash▪️ The psychological traps that make founders optimise for ego instead of reality ▪️ The art of creating psychological safety that transforms company culture overnight ▪️ Why putting yourself first isn’t selfish - it’s the only way to truly serve your team ▪️ The “martingale system” trap that destroys even the most promising startups 📖 Chapters 00:00 - Intro 01:45 - From university reject to startup head of growth 05:00 - “95% of work is a complete f**king waste of time” 08:11 - How to spot busywork vs needle-moving activities 10:24 - The ego test: when rationalisation becomes poison 12:20 - Breaking down founder ego and fear of failure 16:01 - The other side: why you still need some ego to succeed 20:22 - The secret to good research (Amos Tversky’s game-changing quote) 22:08 - Reality vs perception: mental models for startup success 23:13 - Mould toxicity: when founder martyrdom nearly killed him 28:04 - The subtle signs that compound into disaster 30:39 - Why your energy ripples through everything 35:05 - The Elon paradox: when 100-hour weeks actually work 41:33 - Bold vs rash: the Napoleon trap every founder falls into 45:25 - Richard Branson’s secret: understanding the rules before breaking them 52:11 - The barbell theory: how to take asymmetric bets 58:44 - First principles of hiring: why companies are just people breaking bread 01:04:39 - Leading through change: communication as the ultimate leverage 🍿 WATCH NEXT (YOUTUBE)How 120 Seconds Changed My £7.6M Startup |... 📧 Get exclusive insights, timeless frameworks & founder tools in my newsletter: https://the-aj-connection.kit.com/e2d... Visit discovermonk.com/SCALEWITHSOUL for a £100 Discount

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