What do ghosted leads, cold DMs, and confused buyers all have in common? You’re probably pitching to the wrong character in your audience. In this episode, Meghan breaks down the four core buyer types and maps them to classic horror movie roles — so you can finally stop guessing why people aren’t buying.Sales isn’t about scaring people into saying yes. It’s about understanding who you’re talking to — and giving their brain exactly what it needs to feel safe enough to buy.You’ll Learn:Why most entrepreneurs accidentally sell the way they buy — and lose 50–75% of sales because of it.The four buyer types: Transformation, Community, Detail, and Safety — and what each one needs to confidently say yes.How to map horror movie archetypes (yes, seriously) to your sales strategy for better conversions.The real reason objections happen — and how to melt them by speaking to the right decision-maker in the room.Key Takeaways: 🎯 Transformation Buyer → The Final Girl. They want proof of victory, not hand-holding. 👯 Community Buyer → The Slasher Friend Group. They need belonging before results. 🔍 Detail Buyer → The Investigator. They won’t buy without the receipts. 🚪 Safety Buyer → The One Who Doesn’t Go in the Basement. They buy when they feel safe — not rushed.Quote of the Episode: “Sales isn’t about scaring your buyers into action. It’s about giving them the role that makes them feel safe enough to walk into the story with you.”CTA: Inside Mission Income, you’ll build a sales process that speaks to all buyer types. We refine your pitch, map your psychology, and build a repeatable system that works month after month. Ready to Decode Your Buyers?If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:The 4 core buyer types (and how to sell to each one)Why your sales tactics aren’t landing — and how to fix themReal-world strategies to close more clients without changing your entire offerYou don’t need better copy. You need to know who’s reading it.Let’s ConnectInstagram: @meghan.lamlehttps://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footerLoved this episode? Leave a review and share with a business bestie who’s ready to scale.New episodes drop weekly — hit follow so you never miss a strategy that could change your business.Support the show!

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