I didn’t hit $220K in my business because of luck — I hit it because I was using buyer psychology without even realizing it.In this episode, Meghan shares the behind-the-scenes of her first $220K year — not as a highlight reel, but as a case study in visibility, belief, and momentum. From accidental urgency to unintentional authority, you’ll learn how sales psychology was working under the surface — and how to start using it with intention.You’ll Learn:Why large lead pools + visibility loops = compound trustHow urgency and belief create the energy that drives conversionWhat “authority transfer” actually means (and how to build it)How to stop relying on luck and start designing momentumKey Psychology Lessons:👀 Visibility Builds Trust → The more people see you, the more they believe you🔥 Urgency & Momentum → Groupthink drives buyers to act fast💡 Belief Transfers → When you believe deeply, buyers borrow that certaintyMini Action Plan:✅ Review your content — are you building urgency or just describing features?✅ List 3 ways to create visibility loops this month (ex: podcast tour, collabs, repurposing)✅ Audit your self-belief before your next pitch — rate it from 1 to 10Mindset Shift:Revenue follows psychology — not hustle. The more you align with how humans actually buy, the more sales flow with ease.Ready to Decode Your Buyers?If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:The 4 core buyer types (and how to sell to each one)Why your sales tactics aren’t landing — and how to fix themReal-world strategies to close more clients without changing your entire offerYou don’t need better copy. You need to know who’s reading it.Let’s ConnectInstagram: @meghan.lamlehttps://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footerLoved this episode? Leave a review and share with a business bestie who’s ready to scale.New episodes drop weekly — hit follow so you never miss a strategy that could change your business.Support the show!

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