It's not surprising that Bronwyn Spira, after trying many different sales strategies, landed back on the founder-led model. In mission-driven companies, founders often deliver the most compelling pitch.She then set about recruiting a sales and marketing team to support the sales process across the entire customer journey.Stick with us to the end where Bronwyn leaves us with her three growth tips for every CEO.Chapters:00:00 A platform for patients and practitioners04:20 Getting Sales Started08:32 Back to Co-founder Led Sales12:25 The Importance of Strong Marketing16:56 Finding the Right Sellers - Hungry and Driven24:15 Building Relationships and Trust Over Time30:42 Customer Success at Scale33:40 The Future of Force 38:25 Executive Sponsors 42:53 Three Tips for CEOsAbout Our Guest:Bronwyn Spira is a physical therapist and the founder and chief executive officer of Force Therapeutics, a provider-prescribed digital care management platform that empowers patients throughout an episode of care. Bronwyn is passionate about improving patient engagement and satisfaction with rehab and recovery by delivering high-quality, clinically validated remote care to patients, regardless of access challenges.Social links:https://www.linkedin.com/company/force-therapeutics/https://twitter.com/FORCETherExhttps://www.linkedin.com/in/bronwyn-spira-40578815/ You can learn more about and connect with Alice Heiman in the links below.Website: https://AliceHeiman.comConnect with Alice on LinkedIn 

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