Ep183 When Complex Deals Stall, It’s not What You Think with Brent Adamson & Karl Schmidt

Sales Talk for CEOs
04/11/2025 39 min Episodio 183
Ep183 When Complex Deals Stall, It’s not What You Think with Brent Adamson & Karl Schmidt

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Episode Synopsis

What if your sales team is focused on the wrong thing?Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions.Connect with:Brent Adamson: LinkedIn | A to B InsightKarl Schmidt: LinkedIn | A to B InsightAlice Heiman: LinkedIn | WebsiteLink to The FrameMaking Sale 

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