Samantha McKenna didn’t just start a sales consultancy—she launched it with customers waiting in line. In this episode, she reveals how building an authentic presence on LinkedIn before starting #samsales set her up for immediate success. Learn how she transitioned from being a top rep at LinkedIn to bootstrapping a fast-growing company and how CEOs can do the same.Listen to how one founder defied convention, ditched traditional sales tactics, and built a business on human connection, one LinkedIn post at a time.🔗 Connect with Samantha McKenna:https://www.linkedin.com/in/samsalesli/https://www.samsalesconsulting.com🔗 Connect with Alice Heiman: https://aliceheiman.comhttps://www.linkedin.com/company/alice-heiman-llc Recommendations by SamanthaBook every CEO should read: 📚 Unreasonable Hospitality by Will Guidara Get the bookPodcast recommendation: 🎧 HBR Women at Work by Harvard Business Review Listen to the Podcast  Top advice for CEOs from Samantha McKenna: “Quality over quantity. Get back to the basics. Teach your sales teams how to listen, how to problem-solve, how to be human in the sales process—while the world chases AI at scale, you'll win by mastering the fundamentals.”

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