HIGHLIGHTS3:19 The journey to becoming the CEO of basketball8:24 Knowing CEO skills, playing the sport and understanding the fans10:57 Finding solutions for the first challenges you have to face as a CEO19:10 Holding each member and each department of the organization responsible for revenue and the customer’s experience27:35 The CEO as the spearhead and pivot of the organization30:35 Keeping sports stakeholders engaged during the pandemic through innovative thinking QUOTES3:25 “If I wrote down a piece of advice to myself: specializing in a particular area is helpful as you move through.”9:23 “You need to be authentic. In anything, authenticity is key. Because people buy from people at the end of the day. If you have strong knowledge of your product, your services, and you understand your customer, you obviously are going to be more successful.”20:28 "If we don't collaborate, the customer may choose to work with somebody that's easier to deal with than our organization. Simplifying that for all the people and strategically working more... systems on actually putting the customer on the center... and everybody in that value chain have responsibility for the customer"35:05 “That innovative thinking and people putting themselves and making themselves available has been the beauty of what this pandemic has brought about in a number of different areas”   Connect with Maria Nordstrom in the links below.LinkedIn: https://www.linkedin.com/in/maria-nordstrom-89b71a8Website: https://www.bnsw.com.au/Twitter: https://twitter.com/marianordstrom3 You can learn more about and connect with Alice Heiman in the links below.Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/

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