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Listen "From Networking to Spam: What’s Wrong with LinkedIn?"
Episode Synopsis
📌 Episode Description
LinkedIn was built for networking—but lately, it feels more like a spam factory. In this episode, Sheldon Primus dives into the frustrating rise of copy-paste sales pitches and constant cold DMs that flood professional inboxes.
With his trademark wit and honesty, Sheldon explains why this approach destroys trust, what authentic networking really looks like, and how you can stand out by building genuine professional relationships. He also shares an update on his new coaching program (Sheldon.Coach) and why the “Know, Like, Trust” principle is still the key to successful consulting.
If you’ve ever felt bombarded on LinkedIn or wondered how to cut through the noise, this episode is for you.
💡 Key Takeaways
Why LinkedIn is slipping from networking into spam territory.The “Know, Like, Trust” principle—and why it’s missing from modern pitches.How volume-based sales tactics hurt real connection.Sheldon’s experience managing 10,000+ followers (and spam overload).Why authentic outreach still beats automation.A sneak peek at the Sheldon.Coach soft launch.
LinkedIn was built for networking—but lately, it feels more like a spam factory. In this episode, Sheldon Primus dives into the frustrating rise of copy-paste sales pitches and constant cold DMs that flood professional inboxes.
With his trademark wit and honesty, Sheldon explains why this approach destroys trust, what authentic networking really looks like, and how you can stand out by building genuine professional relationships. He also shares an update on his new coaching program (Sheldon.Coach) and why the “Know, Like, Trust” principle is still the key to successful consulting.
If you’ve ever felt bombarded on LinkedIn or wondered how to cut through the noise, this episode is for you.
💡 Key Takeaways
Why LinkedIn is slipping from networking into spam territory.The “Know, Like, Trust” principle—and why it’s missing from modern pitches.How volume-based sales tactics hurt real connection.Sheldon’s experience managing 10,000+ followers (and spam overload).Why authentic outreach still beats automation.A sneak peek at the Sheldon.Coach soft launch.
More episodes of the podcast Safety Consultant with Sheldon Primus
Part 3 — Becoming a Recognized Expert
20/10/2025
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