In this episode, Sheldon breaks down the smarter way to use “free” in your business. Instead of giving away time, expertise, and energy with no return, he explains how to turn free value into a strategic funnel that leads to real, paid impact. In this episode:Why “free” is powerful only when used intentionallyHow to create a clear path from free → paidThe difference between giving value and giving away your businessExamples of funnels that work for safety consultantsMindset shifts that help you charge confidentlyHow to align your free content with your long-term business goals

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