What can SaaS founders learn from a company tracking 5 million brands in real time?In this episode, Alex Nitsenzon, CEO of Charm, takes us behind the scenes of a lean SaaS company that's quietly revolutionising how e-commerce data is collected, categorised, and actioned.But this conversation isn't just about e-commerce—it’s a playbook for SaaS companies building in complex, data-rich markets.From AI-powered classification systems to scoring models that distil messy signals into clarity, Alex shares how his 22-person team scaled a sophisticated intelligence platform without bloated headcount or over-engineered sales.Key takeaways for SaaS leaders: Why composite scoring beats vanity metrics—and how to build your own How to turn publisher partnerships into a demand gen channel The right time to hire senior sales (hint: not before customer-facing immersion) How Charm automated lead gen with smart use of AI tools Why TikTok’s rise holds critical lessons for product-led awarenessWhether you’re scaling with a lean team, refining your ICP, or hunting for better signal in your GTM motion—this episode delivers practical, founder-tested strategies you can run with.It’s not about watching the market—it’s about listening to it intelligently.Send us a text

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