"The volume game is over." These powerful words from Jeremy Chatelaine, founder and CEO of QuickMail, set the tone for a conversation that challenges everything you thought you knew about cold outreach. After sending billions of emails over the past decade, Jeremy has discovered what truly works—and it's not what most "influencers" are teaching.The secret starts with a fundamental mindset shift: send emails people actually want to receive. This means thinking from your recipient's perspective rather than focusing on yourself as a sender. Too many outreach attempts fail because they're fundamentally selfish, packed with "me-focused" language that recipients immediately recognise and reject. By contrast, emails that demonstrate genuine care and thoughtfulness consistently outperform.Jeremy shares practical wisdom on crafting messages that build trust from the first line. He warns against common mistakes like fake personalisation ("big fan of your podcast") and encourages authentic communication that respects the recipient's time and intelligence. With deliverability becoming increasingly challenging, he reveals QuickMail's innovative approaches—including their "Reword with AI" feature that ensures every email sent is uniquely written without changing the core message.Perhaps most surprisingly, Jeremy challenges the notion that cold outreach requires choosing between personalisation and scale. His solution? Create multiple small, highly targeted campaigns instead of one massive list. This approach yielded him over 20 meetings from fewer than 100 contacts in a recent campaign—results that mass outreach rarely achieves.As AI becomes more prevalent in both sending and receiving messages, Jeremy offers a refreshing perspective on maintaining human connection in your outreach. His advice on balancing brevity with credibility, incorporating authority signals, and being transparent about automation will transform how you approach cold outreach in 2025 and beyond.Send us a text

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