Send us a textIn this episode of Rural Unrecognized, we talk with Jill, Kristy, and Lynette—co-founders of Salted, a handcrafted caramel company based in Flagstaff County. What began as a small side project during the pandemic has grown into a thriving business rooted in intention, collaboration, and a willingness to take big risks.From investing in custom equipment to stepping away from other jobs, the Salted team shares what it looked like to go all in. They speak candidly about finding their roles, building trust, and navigating growth—while staying focused on why they started in the first place.Because as they’ll tell you, it was never just about the caramels.We explore what it means to build a luxury product in a rural setting, how Flagstaff Crafted played a role in their early growth, and why being willing to ask for help (and hear a few no’s) has made all the difference.If you’re in the middle of building something, wondering what’s next, or just looking for insight on what real business growth can look like—this conversation offers both inspiration and practical takeawaysTo learn more about SALTEDWebsite: www.shopsalted.caInstagram: SALTEDTo learn more about Flagstaff County visit www.flagstaff.ab.caTo learn more about the host, Amanda Wager  Amanda WagnerThis episode was produced and edited by JCE Films

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