On this BizBlend episode, Sana sits down with powerhouse publicist Lynn Aronberg to unpack PR that actually moves the needle. We get tactical on building real media relationships. we get honest about crisis communications and cancel culture. we get practical on using AI as an ally without crossing ethical lines. Lynn breaks down why CEOs should face the press, not hide. how to craft talking points before a storm hits. and where “authentic” meets “newsworthy.” If you care about reputation capital and brand trust, this one’s a masterclass you can act on today.
About the guest:
Lynn Aronberg is the founder of Lynn Aronberg Public Relations. A former Miami Dolphins cheerleader turned media insider, she has been featured on CNN, BBC, Fox News and more. She specializes in high-visibility campaigns across corporate, lifestyle and political PR.
Key takeaways:


Treat press as partners. build relationships before you need them. offer exclusives to anchor your narrative.


Don’t run from a media storm. show up with clear talking points and a calm center. the story will run either way.


Crisis comms is a muscle. pre-plan scenarios. align on roles, approvals and statements in advance.


Authenticity isn’t oversharing. be honest about context shifts. explain why your stance evolved.


Philanthropy deserves daylight. promote giving to amplify the cause and your corporate reputation.


Define newsworthiness. your product can be brilliant. the headline still needs an angle audiences care about.


Cancel culture reality check. impact comes when people care. indifference is the real risk.


AI is an accelerant. use it for drafts and assets. keep human judgment on ethics, accuracy and tone.


Connect with the guest:
Email lynnaronberg.com. Put your name and “BizBlend” in the subject line for context.

Want to be a guest on BizBlend? DM on PM - Send me a message on PodMatch


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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.
Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on:
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