What do you remember about your favorite brand? Chances are, it's a color, a logo, a look—that’s visual marketing at work. In this episode of Rocky Mountain Marketing, I’m joined by Jim MacLeod, designer-turned-marketer and author of The Visual Marketer. We dive into the power of branding visuals, how to use them effectively even if you’re not a designer, and what AI means for the future of brand identity.Key Takeaways:1. How design impacts brand trust and sales2. The difference between visual branding and brand strategy3. Why consistency is the most powerful brand asset4. How small businesses can compete visually with the big brands5. Ethical considerations in AI-generated visuals6. Tools that marketers can use (without going to design school)Timestamps00:00 Introduction to Visual Marketing01:12 Meet Jim MacLeod: Designer Turned Marketer02:11 The Journey from Design to Marketing05:00 The Science of Visuals in Branding07:04 Practical Tips for Creating Memorable Visuals11:56 AI's Impact on Design and Marketing14:58 Tools and Techniques for Non-Designers17:26 Ethical Considerations in AI and Design18:11 Future of Design in the Age of AI21:57 Conclusion and Key TakeawaysGrab Jim MacLeod’s new book The Visual Marketer at visualmarketer.co and start creating design-led content that actually connects. Follow Jim on LinkedIn for more branding tips, or reach out to build a visual identity that sets you apart.Sign Up with Metricool today!https://metricool.com/katie?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_katie-brinkley_rmm-jim-mcleod_en&utm_content=youtube&utm_term=q2Visit Jim MacLeod's social media pages:Website: https://book.jimmacleod.com/LinkedIn: https://www.linkedin.com/in/jimmacleod/Instagram: https://www.instagram.com/jimmacleod/Youtube: https://www.youtube.com/@JimMacLeodLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#VisualMarketing #BrandStrategy #AIInDesign #RockyMountainMarketing #JimMcLeod #KatieBrinkley #BrandIdentity Hosted on Acast. See acast.com/privacy for more information.

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