What if your website could generate leads while you sleep?In this episode of Rocky Mountain Marketing, I sit down with Wes Towers, founder of Uplift 360, to talk about what most business owners get wrong about their websites—and how to fix it. Wes shares his innovative approach to Search Everywhere Optimization, explains how to build an AI-proof content strategy, and breaks down how to make your website your #1 salesperson.We also unpack:The future of SEO in an AI-powered search worldWhy your website’s design may be costing you conversionsHow to create content that gets picked up by AI and voice searchWhy human-first branding still matters—and how to lead with itTimestamps:00:00 Introduction: The Hardest Working Sales Rep00:44 Welcome to Rocky Mountain Marketing01:18 Meet Wes Towers: Embracing AI and Human Connection02:37 The Importance of Your Website as a Sales Rep06:31 Search Everywhere Optimization Explained11:06 Practical Tips for an Effective Website20:02 Leveraging AI While Doubling Down on Human Connection22:03 Key Takeaways and ConclusionIf you’re a coach, consultant, or small business owner who wants to future-proof your brand and actually see results from your website, this episode is your game plan.Visit Wes Towers:Website: https://uplift360.com.au/LinkedIn: https://www.linkedin.com/in/westowers/Youtube: https://www.youtube.com/@uplift_360Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

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