Ever wonder why your marketing isn’t attracting the right audience—even when your product is great? In this episode, I sit down with Lisanne Murphy, creator of Lumina Growth Lab and a master of scaling businesses using psychology-driven strategies. We explore what “dream traffic” actually means, why not all leads are created equal, and how understanding your audience’s behavior can cut acquisition costs in half.You’ll learn:Why demographic targeting isn't enoughHow to shift your messaging in response to market dynamicsThe psychology behind scroll-stopping contentStrategic slowing down for better business clarityTimestamp:00:00 Introduction to Psychological Marketing01:04 Meet Lizanne Murphy: Scaling Businesses with Psychology02:07 Understanding Dream Traffic09:12 Psychological Triggers for Immediate Action17:06 The Importance of Slowing Down for Business Success22:50 Conclusion and Ways to ConnectIf you’re a business owner, coach, or entrepreneur looking to grow smarter—not harder—this episode is a must-listen.Tune in now to discover how to turn dream traffic into loyal clients. Visit Lisanne Murphy:Website: https://themarketingmatrixpodcast.com/LinkedIn: https://www.linkedin.com/in/lisanne-murphyLearn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios