Sign Up with Metricool today!https://metricool.com/katieWhat if everything you thought you knew about SEO was already outdated? Between AI-generated search, algorithm chaos, and rising content noise—staying visible online isn’t about doing more, it’s about doing it smarter.In this episode, I sit down with Cameron Okamoto from Boostability—a global SEO powerhouse supporting 30,000+ businesses—to unpack:The real impact AI is having on SEO today (and where it’s heading)Why backlinks are back—and why content alone won’t cut it anymoreHow to audit your own SEO strategy (even if you're not techy)Red flags to spot in SEO service providersHow small businesses should prioritize between traditional SEO and AI optimizationTimestamps:00:00 – Why SEO is changing faster than most realize01:30 – How Boostability helps over 30,000 businesses grow03:15 – The biggest SEO myths Cameron sees every day05:00 – Why backlink diversity now beats content volume07:10 – Where AI is (and isn’t) worth your marketing dollars10:45 – Red flags in SEO providers13:00 – Should you invest in SEO or AI optimization?17:30 – How Boostability uses AI internally (and what tools to try)21:00 – Evergreen SEO strategies that still matter in 2025Plus, Cameron’s offering a generous resource to help you assess your own site performance—check the show notes!Visit Cameron Okamoto's social media pages:Website: https://www.boostability.com/LinkedIn: https://www.linkedin.com/in/cameron-okamoto-970521214/Facebook: https://www.facebook.com/boostability/Youtube: https://www.youtube.com/c/BoostabilityLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SEOtips #RockyMountainMarketing #KatieBrinkley #Boostability #MarketingPodcast #SmallBusinessMarketing #AIandSEO #ContentMarketing #DigitalVisibility #BacklinkStrategy Hosted on Acast. See acast.com/privacy for more information.

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