Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing. 

Some key points from the discussion:



AI is dominating marketing conversations, overshadowing fundamentals.




Brands are chasing automation at the expense of relationships.




The classic marketing equation of reach and frequency still applies.




Marketing should focus on building trust and engagement.




High-quality content minimizes the need for frequent messaging.




Provocative content can detract from brand integrity.




If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn and Bluesky




Robert Rose on LinkedIn and Bluesky




Mentioned this week



CMI Blog post: Move Over "Authentic AI," Real Beats Perfect in Content and Marketing




Robert’s LinkedIn Post - Forgetting the fundamentals of marketing: AI, trust, and relationships




Valuable Friction - Robert Rose




Robert’s new relaunched website: Robertrose.net




Ian’s firm - Velocity B




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



We’ll be right back by Stienski & Mass Media on YouTube




Piano Music is by Johnny Easton, shared under a Creative Commons license




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This podcast is part of the Marketing Podcast Network
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