Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a classic cocktail, Ian congratulates Robert on 500 episodes of his podcast “This Old Marketing” that he hosts with his chum Joe Pulizzi. 

They discuss what he’s learned, some of the enduring themes that have continued to resonate since they started the podcast in 2013, and some of the hot trends that may not have stuck. 

Finally, they catch up on Robert’s experience at Content Marketing World.  

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn




Robert Rose on LinkedIn




Mentioned this week



This Old Marketing - Robert and Joe’s podcast




Ian’s shiny new website: iantruscott.com




Ian’s Tuesday rant All the Gear, No Idea




Content Marketing World




Robert’s newsletter: Lens




Robert’s websites: robertrose.net and seventhbear.com




Ian’s firm - Velocity B




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



We’ll be right back by Stienski & Mass Media on YouTube




Piano Music is by Johnny Easton, shared under a Creative Commons license




You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network
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