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Listen "The Rose & Rockstar: Robert’s Robot Writing Righthand "
Episode Synopsis
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
As Robert is a prolific writer, Ian returns to pulling at the thread of Robert’s writing process that they discussed last month. This week, they explore the process that Robert has developed for using ChatGPT as a writing and research assistant.
The discussion includes:
Robert’s 8-point process for developing content with AI
Training ChatGPT to interview Robert about a topic
Creating a 'show Bible' for a topic for a collection of content assets
Pressure testing an idea with AI and the unexpected insights this can give
How this process actually takes more work and time, but improves the quality
Robert also shared an excellent point about having ChatGPT create the content, versus following this sort of process that takes you on a creative journey.
“Constructed content is only loved after it exists, while created content is loved before it exists”.
If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn
Robert Rose on LinkedIn
Mentioned this week
Robert’s podcast with Joe Pulizzi - Atlas Shrugged: Is OpenAI Coming for Google? (503)
Ian’s firm - Velocity B
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
As Robert is a prolific writer, Ian returns to pulling at the thread of Robert’s writing process that they discussed last month. This week, they explore the process that Robert has developed for using ChatGPT as a writing and research assistant.
The discussion includes:
Robert’s 8-point process for developing content with AI
Training ChatGPT to interview Robert about a topic
Creating a 'show Bible' for a topic for a collection of content assets
Pressure testing an idea with AI and the unexpected insights this can give
How this process actually takes more work and time, but improves the quality
Robert also shared an excellent point about having ChatGPT create the content, versus following this sort of process that takes you on a creative journey.
“Constructed content is only loved after it exists, while created content is loved before it exists”.
If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
—
The Links
The people:
Ian Truscott on LinkedIn
Robert Rose on LinkedIn
Mentioned this week
Robert’s podcast with Joe Pulizzi - Atlas Shrugged: Is OpenAI Coming for Google? (503)
Ian’s firm - Velocity B
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Rockstar CMO FM
Cathy on Content: The CMO Identity Crisis
05/11/2025
The Rose & Rockstar: Different
01/11/2025
Rockstar CMO Studio: Marketing in the STARS
15/10/2025
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