This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com.

They discuss:



Strategic thinking




Creative direction




AI literacy




Ethical judgment




Orchestration and collaboration




If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback. 

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn 




Cathy McKnight on LinkedIn




Mentioned this week:



Cathy’s article on Salesforce.com: 5 Agentic AI Marketing Skills You Need Right Now




Cathy’s firm - Seventh Bear




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



We’ll be right back by Stienski & Mass Media on YouTube




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