Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of Audience Plus and three-time CMO.

Some key points from the discussion:



Data and processes are overshadowing creativity in marketing.




Many marketers are leaving the profession due to a lack of creativity.




AI is not solving the problem.




Precision in marketing can lead to mediocrity.




Marketers are focusing on efficiency rather than emotional connection.




If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:



Ian Truscott on LinkedIn




Robert Rose on LinkedIn




Mentioned this week



LinkedIn live event - Goldenhour: The Paradox of Content Marketing in the AI Age: Humanity Over Speed




Robert’s Lens Newsletter




Valuable Friction - Robert Rose




Robert’s new relaunched website: Robertrose.net




Robert’s firm - Seventh Bear




Ian’s firm - Velocity B




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



We’ll be right back by Stienski & Mass Media on YouTube




Piano Music is by Johnny Easton, shared under a Creative Commons license




You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ver todos los episodios