When Tron Smith joined Suzy in 2020, she was stepping not just into a new company but a new industry. The market research learning curve can be steep and the esoterica daunting.To meet the challenge, Tron found a mentor. She became involved in the Insights Association and joined the Board. She has embraced the insights industry and is helping to make it better. She has rapidly become a valued contributor to Suzy’s explosive growth as one of the most disruptive and buzzworthy companies in the industry.Tron discusses her journey and dishes on her passion project, an LLC delivering staging services to AirBnB hosts. She also shares her fresh and honest observations of the insights industry, her love for Judge Judy and the music she’d choose if stranded on a deserted island.

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