Doug Keith started his career in public broadcasting, both as a producer and an on-air host. A grad program in communications led him to transition his career to insights. Today, Doug is 18 years into his research consultancy, was co-chair for the 2025 QRCA speaker committee and is a co-founder of the Insights Career Network. Doug shares his career journey and how qualitative research has become much more important to his practice over the years. He also dishes about his days as the bass player for modern rock band, The Dipsomaniacs, and why it’s so important to stay on the top of your research game.  We also touch on the upcoming Greenbook 2025 IIEX North America Conference in Washington DC where Doug will be attending and your host will be chairing a speaker track.

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