Chris Hayward is a colleague and fellow Lead Client Partner at Mintel, but that is not all we have in common. Chris is also a drummer and quite a successful one at that! With his band The Samurai Seven, he released a full-length album, “Le Sport” in 2002. The band also recorded five “Peel Sessions” with legendary BBC Radio 1 DJ, John Peel, in the same studio where the Beatles recorded “Pop Goes the Beatles.” Chris has played gigs with members of Oasis, The Cult, The Alarm and more. We discuss Chris’ dual careers in insights and music and how those two disciplines intersect. Chris also shares his optimistic view of AI’s role in driving meaningful product innovation.

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