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Listen "The Human Factor in Analytics with Charles Ellis, SVP, Marketing & Data Sciences at Material"
Episode Synopsis
In this episode of the Roadmap to Revenue podcast, your host Greg Silverman sits down with Charles Ellis, SVP, Marketing & Data Sciences at Material to discuss his journey into analytics. He talks about how he’s navigated a 27-year career, and the interesting insight he sees as the future of analytics professionals.
Charles took an interesting path into analytics that started through politics. He worked in politics for several years then decided to pursue a Ph.D. But he didn’t want a career in academic research or teaching, so he finally settled on using his skills in the marketing research space.
Charles shares:
How using only descriptive analytics tools early in his career helped him serve clients better
A valuable skill he still uses today that he was forced to learn because of his limited access to tools while working in politics
The biggest difference he sees with people entering analytics today and the ability he sees a lot of them missing that could help them navigate the future better
What modern-day tools are allowing him and his team to do better by leveraging simulation capabilities
Charles also talks about the time he got kicked out of an account manager’s office for telling the truth about data and research.
And finally, he shares the “light bulb” moment he had after discovering what he believes will be the future of market research and analytics, based on a lesson he learned from the former head of analytics of Proctor & Gamble, Joan Lewis.
Resources Mentioned:
SPSS
Stata
Sas
R
Sponsored by Concentric
This episode is brought to you by Concentric. We enable businesses to find their maximum revenue through prescriptive analytics.
Our platform builds a mathematical twin of your market to understand the past, forecast how plans will work in the future, and search for opportunities to improve that forecast. This gives you the foresight and optimization capability that delivers revenue and a return on investment.
Ready to experience market simulation just like our other clients Gillette, Toyota, Ford, Coca-Cola, KPMG, Whirlpool, Universal, and more? Contact us today at ConcentricMarket.com
Charles took an interesting path into analytics that started through politics. He worked in politics for several years then decided to pursue a Ph.D. But he didn’t want a career in academic research or teaching, so he finally settled on using his skills in the marketing research space.
Charles shares:
How using only descriptive analytics tools early in his career helped him serve clients better
A valuable skill he still uses today that he was forced to learn because of his limited access to tools while working in politics
The biggest difference he sees with people entering analytics today and the ability he sees a lot of them missing that could help them navigate the future better
What modern-day tools are allowing him and his team to do better by leveraging simulation capabilities
Charles also talks about the time he got kicked out of an account manager’s office for telling the truth about data and research.
And finally, he shares the “light bulb” moment he had after discovering what he believes will be the future of market research and analytics, based on a lesson he learned from the former head of analytics of Proctor & Gamble, Joan Lewis.
Resources Mentioned:
SPSS
Stata
Sas
R
Sponsored by Concentric
This episode is brought to you by Concentric. We enable businesses to find their maximum revenue through prescriptive analytics.
Our platform builds a mathematical twin of your market to understand the past, forecast how plans will work in the future, and search for opportunities to improve that forecast. This gives you the foresight and optimization capability that delivers revenue and a return on investment.
Ready to experience market simulation just like our other clients Gillette, Toyota, Ford, Coca-Cola, KPMG, Whirlpool, Universal, and more? Contact us today at ConcentricMarket.com
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