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Listen "Analytics and Storytelling with Chris Daniele of BBDO New York"
Episode Synopsis
On this episode of the Roadmap to Revenue podcast, host Greg Silverman of Concentric interviews Chris Daniele, Vice President, Director of Digital Analytics and Measurement Lead at BBDO New York.
Chris talks about his career path in research and analytics, which started with being out of work after being laid off from a TV production job and landing his first research job though a friend of a friend.
His insatiable curiosity and appetite to learn everything about his field, or as he says, “to know more than just Excel and Nielsen ratings,” led him to his position today, where he leads a team responsible for building out data-driven capabilities that lead to creative and successful advertising campaigns.
This blend of marketing and science is unusual, but it is a field that is growing every year. Because it is a fairly new discipline, Chris is mostly self-taught since there were no Marketing Science degrees available back when he went to college. He drops some sage advice to young people starting out in the business on how to best prepare for the top jobs early on.
If you are working in analytics and have always wanted to sit down with your peers at other companies and pick their brain, the Roadmap to Revenue podcast is the show for you.
BBDO New York
@chdaniele
@greg-silverman
Concentric
--
Sponsored by Concentric
This episode is brought to you by Concentric. We enable businesses to find their maximum revenue through prescriptive analytics.
Our platform builds a mathematical twin of your market to understand the past, forecast how plans will work in the future, and search for opportunities to improve that forecast. This gives you the foresight and optimization capability that delivers revenue and a return on investment.
Ready to experience market simulation just like our other clients Gillette, Toyota, Ford, Coca-Cola, KPMG, Whirlpool, Universal, and more? Contact us today at ConcentricMarket.com
Chris talks about his career path in research and analytics, which started with being out of work after being laid off from a TV production job and landing his first research job though a friend of a friend.
His insatiable curiosity and appetite to learn everything about his field, or as he says, “to know more than just Excel and Nielsen ratings,” led him to his position today, where he leads a team responsible for building out data-driven capabilities that lead to creative and successful advertising campaigns.
This blend of marketing and science is unusual, but it is a field that is growing every year. Because it is a fairly new discipline, Chris is mostly self-taught since there were no Marketing Science degrees available back when he went to college. He drops some sage advice to young people starting out in the business on how to best prepare for the top jobs early on.
If you are working in analytics and have always wanted to sit down with your peers at other companies and pick their brain, the Roadmap to Revenue podcast is the show for you.
BBDO New York
@chdaniele
@greg-silverman
Concentric
--
Sponsored by Concentric
This episode is brought to you by Concentric. We enable businesses to find their maximum revenue through prescriptive analytics.
Our platform builds a mathematical twin of your market to understand the past, forecast how plans will work in the future, and search for opportunities to improve that forecast. This gives you the foresight and optimization capability that delivers revenue and a return on investment.
Ready to experience market simulation just like our other clients Gillette, Toyota, Ford, Coca-Cola, KPMG, Whirlpool, Universal, and more? Contact us today at ConcentricMarket.com
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