Welcome to Rise of RevOps. We’re bringing you straight to a live interview at Dreamforce. In today’s episode, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. Saima says that data helps us make our best, most informed decisions. She also describes which AI tools she uses to drive digital transformation and efficiency.Guest Bio:Saima is a five-time Industry award winning Marketing and RevOps leader with a demonstrated history of driving change and adoption of a data and insights driven approach towards decision making. She’s currently the SVP of Revenue Analytics at 6sense.Before 6sense, she worked at PTC as VP, Field Analytics & Insights and Director - Marketing Analytics. Before PTC, Saima worked at CVM Marketing Inc as a Consultant in business analytics. Saima has a Master of Business Administration (MBA) degree with a focus on Management Information Systems and Marketing. Saima also holds a Bachelor of Science degree in Economics, Statistics, and Mathematics. Guest Quote:“I'm Senior Vice President of Revenue Analytics, and I feel like I'm an accidental marketer. Because it all starts with the data, and really letting that inform what marketing strategies we should be putting our money in and investing in, and how do we quickly understand if it’s working. I'm a big believer in data to drive insights. Let's rely less on the gut.”Time Stamps:00:33 - How Saima got into her role02:40 - Defining RevOps08:08 - Solving marketing operations problems09:50 - Using data to problem solve12:03 - The Tool Shed19:46 - Looking to the future21:45 - Quick hitsSponsor:Rise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. Links:Connect with Jamie on LinkedInConnect with Saima Rashid on LinkedinCheck out 6Sense

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