In this episode of Rise of RevOps, we talk with Scott Hofmann, Chief Revenue Officer of GFT USA. GFT is a digital transformation IT professional services firm that develops sustainable solutions based on new technologies, including artificial intelligence and blockchain. As CRO, Scott manages the marketing, go-to-market strategy, and brand awareness strategy in the US.Today, Scott describes the accountability aspect of RevOps, and building empathy between teams and clients. He also explains why tools can’t replace thoughtful strategy and development in the industry.Guest BioAs of March 2023, Global digital transformation company GFT has named Scott Hofmann its Chief Revenue Officer (CRO) in the U.S. Hofmann joins GFT following the company’s recently announced plans to unify operations in the Americas to serve companies both in the U.S. and throughout the region. In his most recent role as Senior Vice President and Managing Director at Globant, Hofmann led the digital transformation of U.S. businesses through nearshoring via Globant’s Latin American delivery centers. He also served as Vice President at Capgemini Invent, where he was responsible for a North American portfolio covering asset and wealth management.Guest Quote“[RevOps is] an accountability aspect. It's deriving empathy between these different, unique areas of skill to understand how we each impact the other. And it doesn't devolve into tools. Just lots of tools where we can automate all these things and we know everything about a client, and that's the end of it and you're done. The human aspect and that accountability aspect, I think is probably the most interesting and critical thing.”Time Stamps:00:34 - Scott’s start02:06 - About GFT08:16 - About DevOps10:34 - Selling human capability 12:22 - RevObstacles14:55 - RevOops17:15 - The tool shed24:19 - Areas of investment 29:11 - Data tips32:11 - Quick hitsSponsorRise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. Links Connect with Scott Hofmann on LinkedInConnect with Ian Faison on LinkedinCheck out GFT Group

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