Matthew O'Brien is a filmmaker, content creator, and YouTube expert who has worked in show business for 15 years. He edited content for live tours, including New Kids on the Block, Trans-Siberian Orchestra, Ariana Grande, Jennifer Lopez & Gwen Stefani, runs a production company producing documentary films, and has a successful YouTube channel. In this episode, Matthew shares his story, how he discovered his true passions, went after them, and created a successful YouTube channel.  After years of experiences and self-evaluation, he has now found a way to express himself and connect with an audience in a way that is both personally and financially fulfilling."I was never good at playing other people. I was best at being myself."  - Julia ChildsUnpacking this episode min by min:00:54Meet Matthew O'Brien a YouTube content creator expert. 02:56 Sworking in Los Angeles creating concert content for big names is thrilling. Then you think about what you sacrifice. 13:07There are times be a little bit more on your own and private, and there are other times when you want to get out there and transfer that energy.14:09What it's like to be an independent contractor and move to content creation.21:01Making the shift to become content, Julia Child's says "I was never good at playing other people. I was best at being myself." 22:14Design your business around that what you want and know when something is an opportunity or a distraction.27:49Think about marketing yourself and building your own community 36:17The process of creating a profitable Youtube channel 40:25The passive income craze.42:55How to keep content flowing 44:35Creating goals and the drive to achieve them 55:50You only have so much energy to apply1:02:12A lot of pressure is put on young people to "arrive" and become a Youtube sensations overnight.1:05:34Running a business is a paid self-improvement plan. 01:08:18Using the Discord server for creating a community and a place for YouTubers to share their experiences and help others achieve their goals.  If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at [email protected] Related Episodes:#10 How to use storytelling to create social media content that engages your audience.#5 The two words that will change your social media posts forever, create higher engagement and eliminates social media frustrationVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - [email protected] Matthew O'BrienYoutube - https://www.youtube.com/@matthewtobrienWebsite - https://www.matthewobrien.coTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: [email protected] FREE RESOURCES Join our weekly email HERE for Next-level advice, a little accountability, and out-of-the-box ideas delivered to your inbox. Riding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: [email protected] 

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