Marketing isn’t about your product—it’s about the transformation your customers experience.In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success.I’ll walk you through: ✔️ Why listing features won’t get you sales ✔️ How top brands like Apple and Martha Stewart master storytelling ✔️ A simple Transformation Story Formula to revamp your messaging💡 Challenge: Take one piece of your marketing (website, social post, sales page) and rewrite it to focus on a client transformation. DM me your before-and-after—I'd love to see your shift!🔗 Book a 1:1 strategy session with Vivian: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct📌 Next Episode: Stop Hiding Behind Your Branding!🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 00:00 Introduction to Marketing Mindset Shifts01:01 The Power of Customer Transformation09:04 Crafting Compelling Transformation Stories15:37 Implementing Transformation in Marketing23:13 Challenge and RecapRelated Episodes:#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - [email protected] Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: [email protected] Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: [email protected]

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