In Part 2 of this candid conversation, Vivian Kvam and Casey Putney go deeper into the real work of entrepreneurship—the chaos of ideas, the discipline it takes to bring just one of them to life, and what it means to price your time and energy in a way that honors both your worth and your capacity.They unpack “shiny object syndrome,” how freedom without structure can lead to burnout, and the tension between creating from passion vs. building a sustainable business. Vivian and Casey both share the mental tug-of-war behind pricing services, the lessons they've learned from failure, and why the real growth in entrepreneurship is often internal.Whether you're just starting out or deep in the grind, this episode is a must-listen for anyone wondering, "Am I doing this right?" Catch Part 1 if you missed it: “The Leap...”🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 00:00 Navigating Entrepreneurial Ideas and Shiny Object Syndrome06:11 The Rule of Five for Entrepreneurs12:15 Prioritizing Ideas in Entrepreneurship16:01 The Balance of Discipline and Freedom20:25 The Importance of Execution Over Ideas26:10 Understanding Timing in Entrepreneurship32:44 The Unique Perspective of Entrepreneurs37:35 Understanding Market Needs and Pricing Strategies40:03 The Challenge of Pricing Services43:33 Value-Based Pricing and Its Implications44:28 The Importance of Charging for Your Time47:23 Establishing Boundaries Through Transactions50:19 Creative Solutions for Pricing and Value53:33 Iterating Pricing Models56:26 The Experimentation of Entrepreneurship01:01:19 Navigating Client Conversations and Expectations01:04:56 Finding Balance in Pricing Strategies01:11:41 The Realities of EntrepreneurshipRelated Episodes:The Leap, What no one tells you before you leave the 9–5 - Casey Putney Part 1#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3#64 How to Build a Century-Strong Business Legacy - John AlbertVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - [email protected] Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctCasey Putney:Facebook - https://www.facebook.com/casey.putney.3LinkedIn - https://www.linkedin.com/in/caseyputney/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: [email protected] Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: [email protected]

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