ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "How to Build Habit-Forming Products with Nir Eyal"
The podcast is with Nir Eyal. He has the best national bestselling book, Hooked. In his book, he talks about how successful companies create products people can’t put down. In the podcast we go in-depth about his book, talk about his model, the ethics of building habit-forming products and ask him how he became an entrepreneur. Enjoy this podcast that we recorded in his home in New York!
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