Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches.Wasted ad spend happens when you lack keyword theme organization across account, campaign, and ad group exclusions. Search term reports reveal budget leak prevention opportunities through competitor keyword blocking and irrelevant click prevention. P-Max campaign problems multiply without systematic negative keyword architecture—the "moat and bridge" method that protects every dollar.📲 Subscribe Now: https://www.youtube.com/@karls.anthony📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/ ---📄 CHAPTERS  0:00 - Negative Keywords: The Hidden Budget Leak 2:18 - Why Wasted Ad Spend Happens Without Structure 4:20 - Sterling's Early Days: Avoiding Upfront Waste 6:18 - Think In Themes, Not Just Terms 8:41 - The $35-$50/Click Celebrity Name Problem 11:40 - Close Variant Matching Expands Budget Waste 12:17 - Search Term Reports: The Boring Dirty Work 14:47 - The P-Max Campaign Problem Exposed 18:03 - Ad Group Exclusions: Precision Traffic Control 19:41 - The Moat And Bridge Framework ExplainedCurious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

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