Main talking points include: What is a marketing strategy?"A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.” – InvestopediaTypically, a marketing plan consists of these seven broad areas"Business Goals and Financial TargetsTarget Audiences (Buyer Personas)Competitor ResearchValue Propositions and back story (Your “Why”)Marketing ChannelsTactical Plan – also known as a marketing plan. This is where your DIGITAL MARKETING strategy fits inMeasurement / Success Metrics – your Key Performance Indicators (or KPIs). What Is a DIGITAL marketing strategy?(Aka Data-Driven Marketing)Really, it would make more sense to call it a Digital Marketing Plan as to not confuse the terminology – it is a tactical and considered process that focuses your digital and online marketing through THREE phases:Traffic generation – how are you going to get the right people to look are you stuff?Conversion to customers – how do you get those people to buy your stuff?Improving customer experience – turning one time customers into multiple purchasers and brand advocatesMapping these elements out as a funnel map (using something like Funnelytics) can really help your thinking…Typically, a Digital Marketing Plan / Strategy includes the following themes:A strategic plan for your websiteStructureLevels of ConversionCustomer retentionCustomer serviceSEOKeyword research and mappingCompetitor research and trackingTechnical (on-page) SEOContent GuidelinesInbox (off-page) SEOContent MarketingContent plan for various phases of the Digital Marketing PlanEvergreen content vs seasonal contentTypes of contentCopyVideoAudioImageryetc…Email MarketingDetails of platform and opt-in processesGeneral newsLead generationLead nurturingService communicationsSocial MediaChannelsTypes of contentThemes / Purposes per challengePay Per ClickChannelsBudgetsRetargetingLanding pages According to Smart Insights, 45% of companies DO NOT have a Digital Marketing Strategy / Plan – is that you / your client? Without one, your efforts are haphazard and without direction… Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

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