In this episode, we meet Paul Lacey – founder and developer at The Dickiebirds Studio, user experience and WordPress Design and Development Agency in the UK. We talk about how prioritising user experience throughout a web project (or even retrofitting it to an existing website) can have a massive impact on your business. Main talking points include:Why user experience is so essential to businessHow to integrate a process such as this into a new business / freelance ventureStages of designing through User Experience:#1 – Define the strategy and some deliverable goals#2 – Research your audience – creating your personas and then good and bad scenarios for the personas to create user flows#3 – Gather the personas as an audience (or audience segments) and put a digital marketing strategy together to reach the audience(s)#4 – Design and build the project based on your research to date#5 – "traditional" growth hacking (split testing) Connect with Paul:Twitter: @wp_paullaceyWebsite: The Dickiebirds Studio Join our Facebook Group!  Hosted on Acast. See acast.com/privacy for more information.

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