Listen "Stonegate Group"
Episode Synopsis
Jessica Cooke, Head of Media & Loyalty from Stonegate Group & Emma Dean COO at SMG join Paul Skeldon to talk about the role of retail media outside of traditional retail, taking a look at how it works across Stonegate’s portfolio of more than 4,500 sites including Be at One, Slug & Lettuce, Popworld and Walkabout.Discussion points:• How Stonegate Group uses its outlets to deliver an exception retail media service• How it orchestrates on-site, off-site, on-app and physical media as one offering• The creation and use of its Mixr app• The key ingredients in building such an extensive retail media network• What the future holds for the groupBehind the mic:• Jessica Cooke, Head of Media & Loyalty, Stonegate Grouphttps://www.linkedin.com/in/jesscooke/• Emma Dean COO at SMGhttps://www.linkedin.com/in/emma-dean-5b241a24/• Paul Skeldon, editor InternetRetailinghttps://www.linkedin.com/in/paulskeldon/
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