Paul Skeldon is joined by Jayesh Rajdev, Controller of Advanced Advertising at ITV and Kate Hopkinson, Media Director at SMG to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming platform – brings to the party.Discussion points:• The role of CTV in the retail media landscape – and how to navigate the complex network of retailers, brands and platforms to get the most out of it• A view of some of the brands ITV works with in retail media and advanced advertising• How ITV can add a regional angle to marketing• What the future holds for CTV and the wider retail media landscapeBehind the mic:• Jayesh Rajdev, Controller of Advanced Advertising at ITVhttps://www.linkedin.com/in/jayrajdev/• Kate Hopkinson, Media Director at SMGhttps://www.linkedin.com/in/kate-hopkinson-8147a9117/• Paul Skeldon, editor InternetRetailinghttps://www.linkedin.com/in/paulskeldon/

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