Jon Beill, Chief Growth Officer at LS Eleven, Asda’s loyalty and retail media business, and Sam Knights, CEO at SMG discuss how Asda is bringing its loyalty and media operations together to create a power retail media network, outlining how its offering to brands differs from its competitors, the digitisation of Asda stores and how SMG’s team works with the company to make it all happenDiscussion points:• Why now is the right time for Asda to create a retail media business• What LS Eleven offers brands• How the Asda x SMG partnership works in practice• What Asda’s first party data tells us about shopper habits• How those shopper habits are shaping the next steps in retail mediaBehind the mic:• Jon Beill, Chief Growth Officer at LS Elevenhttps://www.linkedin.com/in/gettoknow-jonbeill/• Sam Knights, CEO, SMGhttps://www.linkedin.com/in/samuel-knights-a093222/• Paul Skeldon, editor InternetRetailinghttps://www.linkedin.com/in/paulskeldon/

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