Elton Ollerhead, Director, ASOS Media Group & Katie Streeter Hurle, Chief Strategy Officer at SMG talk to Paul Skeldon about how ASOS – which has been in retail media since its birth, thanks to its ASOS fashion magazine – talks about its retail media journey, the ‘fashion lens’ view of retail media and how creativity is key to retail media campaigns.Discussion points:• How ASOS has evolved its retail media offering • The specifics of retail media in fashion• Managing relationships with brands• The need for creative co-operation and agility across the value chain• Where fashion retail media is heading nextBehind the mic:• Elton Ollerhead, Director, ASOS Media Grouphttps://www.linkedin.com/in/eltonollerhead/• Katie Streeter Hurle, Chief Strategy Officer, SMGhttps://www.linkedin.com/in/katie-streeter-hurle-b428701b/• Paul Skeldon, editor InternetRetailinghttps://www.linkedin.com/in/paulskeldon/

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