Paul Skeldon sits down with Katie Streeter Hurle, ex Procter & Gamble & now Chief Strategy Officer at SMG to discuss how retail media has evolved and how SMG has evolved with it – along with how the company works so closely with many of the UK’s leading retail media network providersDiscussion points:• What it takes to build a world class RMN in today’s market• What every retailer starting their retail media journey needs to know• How brands are investing in retail media – both financially and creatively• SMG’s move into the US market• What the future holds for SMG and retail mediaBehind the mic:• Katie Streeter Hurle, Chief Strategy Officer, SMGhttps://www.linkedin.com/in/katie-streeter-hurle-b428701b/• Paul Skeldon, editor InternetRetailinghttps://www.linkedin.com/in/paulskeldon/

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