ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Headache or Migraine?: Problem identification from the customer's viewpoint (Part 1)"
Episode Synopsis
Perceiving that a problem exist and knowing exactly what problems plague your business are two different things. The latter is evidence-based and can help you design a best-fit strategy in dealing with them. In this episode, I share practical lessons and tips from my own strategy journey on how to properly identify problems of your business the right way, the CUSTOMER WAY.
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