Ethan Beute, Chief Evangelist at Follow Up Boss, talks about how he went from leading marketing at BombBomb to joining the Zillow ecosystem. Ethan explains the evolution of real estate teams, the challenges of scaling, and how video messaging reshapes trust-building in client relationships. He also breaks down the strategies behind team success, navigating the "messy middle," and balancing innovation with efficiency. This is a masterclass for anyone looking to level up in real estate or team building.Chapters:00:00:00 - Surviving the Messy Middle00:00:32 - Welcome to the Podcast That Changes Real Estate00:00:34 - Ethan Beute: The Chief Evangelist’s Playbook00:02:19 - Reinventing Yourself: From TV to Real Estate Powerhouse00:04:06 - The Team Revolution: What’s Really Happening00:06:52 - Video’s Untapped Power in Real Estate00:09:09 - Tough Truths About Team Challenges00:12:45 - The Secrets Behind Lead Conversion Success00:16:30 - Why Some Teams Soar While Others Sink00:20:22 - Scaling Smarter: Secrets to Efficiency00:25:41 - Podcast Gold: Ethan’s Most Eye-Opening Moments00:30:08 - Team Building 2.0: Beyond the Basics00:33:10 - Hiring Mavericks: Why Outsiders Are Game-Changers00:40:25 - Business Acumen: The Hidden Key to Team Growth00:47:04 - Chief Evangelist Chronicles: Why This Role Matters00:50:17 - What’s Next? Staying Ahead in Real EstateLinks and Resources:Reside PlatformReside Platform Website Ethan on LinkedInEthan’s LinkTreeThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

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