In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mitch delivers actionable insights you can implement immediately. He also shares how TikTok helped his agency scale by $1M in one year without relying on hard CTAs, why authentic branding beats vanity metrics, and how to use long-tail keyword content to capture ChatGPT, Gemini, and Perplexity leads. If you’re a driven team leader, brokerage owner, or high-performing agent looking to scale your production while keeping your freedom, this conversation is packed with practical strategies and growth hacks.Chapters:00:00:15 - Welcome to the Reside Platform Podcast00:00:30 - Meet Mitch00:00:51 - The Untapped Potential of Reddit Marketing00:01:02 - Reddit's Organic Power for AI and Search Engine Optimization00:01:22 - Strategy: Running Low-Cost, High-Converting Paid Ads on Reddit00:02:11 - Actionable Tip: How Realtors Can Target Ads on Reddit00:03:14 - Shifting from Paid Ads to Organic Reddit Strategies00:04:17 - A "Borderline Black Hat" Tactic for Ranking on Google via Reddit00:06:04 - Pro Tip: Create and Control Your Own Subreddit for Your Business or Town00:07:37 - Generating Leads from ChatGPT by Building Online Authority00:09:09 - Defining AEO00:09:44 - AEO Strategy: Creating Content Around Long-Tail Questions (7+ Words)00:12:08 - Discussing the Role of YouTube in Lead Generation00:14:33 - Exploring Organic Strategies on TikTok and Facebook00:15:42 - TikTok Strategy: The Importance of Providing Value and a Strong Hook00:17:00 - Using "Visual Hooks" to Stop the Scroll and Boost Engagement00:18:05 - How Mitch Gained Inbound Leads Without Using Direct Calls-to-Action (CTAs)00:20:09 - Employing "Soft CTAs" to Subliminally Guide Potential Clients00:22:15 - Why Facebook is the Top Platform for Generating Revenue00:23:34 - The Power of Facebook's Older, More Financially Established Audience00:25:00 - The Difficulty of Attributing Leads from Non-Follower Traffic00:26:08 - Tracking Organic Leads with Bitly Links vs. Paid Leads with UTMs00:28:03 - The Critical Importance of Building a Personal Brand00:28:40 - The High Frequency of Daily Social Media Posting00:30:31 - Current Facebook Trend: Text Posts with Colored Backgrounds Get the Most Reach00:31:26 - The Mental Trap of Checking "Vanity Metrics"00:33:53 - Be Authentic and True to Yourself00:34:23 - Where to Find Mitch Barham OnlineLinks and Resources:Reside PlatformReside Platform WebsiteBarham Marketing’s Website Mitch on LinkedIn 

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