Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpack what this move means for agents, teams, and brokerages. From celebrity endorsements to direct mail packages, they explore how Homes.com’s strategy could reshape lead generation, buyer behavior, and the balance of power among real estate portals. If you want to understand where the industry is headed — and how to position your business to win — this is a conversation you can’t miss.Chapters:00:00:00 - Super Bowl Ads That Stole the Spotlight00:00:34 - Welcome to the Reside Platform Podcast00:00:43 - Homes.com vs. Zillow: The Ultimate Portal Showdown00:02:56 - CoStar’s Billion-Dollar Buying Spree00:06:40 - Why Homes.com Is Betting Big on Agents00:13:34 - How the Rental Market Could Shift the Game00:17:43 - High-Impact Marketing Moves and Takeaways00:19:14 - Unlocking Exclusive Membership Perks00:19:37 - The Homesnap & Homes.com Power Merge00:20:03 - A Closer Look at the Homes.com Experience00:20:48 - Turning Listings into Lead Magnets00:23:02 - Building Standout Profiles & Local Authority00:24:44 - Winning with SEO and Organic Reach00:27:14 - Staying Ahead with Agent-Focused Trends00:29:23 - Breaking Down Zillow’s Market Playbook00:32:15 - Homes.com’s Blueprint for Quality Leads00:34:29 - Mastering Property Alerts to Stay Top of Mind00:37:08 - Getting Maximum Exposure for Every Listing00:39:23 - Wrap-Up and Your Next Step to WinLinks and Resources:Reside PlatformSuneet Agarwal on LinkedInReside Platform WebsiteNick McLean on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

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